Google Ads For Lawyers in Perth

PPC For Lawyers Perth

PPC For Lawyers Perth

Pay Per Click Ads for Lawyers

Pay-per-click advertising has long been considered a valuable tool for many law firms, but there often needs to be more clarity about how pay-per-click works and why it can be a useful tool for the right law firm. Pay-per-click advertising is a way to market to potential clients by purchasing advertisements that appear above search results when someone searches for specific keywords.

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PPC For Lawyers Perth

Why Use PPC for Lawyers?

PPC for lawyers is an effective way to advertise your law practice, The clicks are not cheap, and you need a good landing page, but the return on investment can be huge. We have consistently achieved a good ROI for every lawyer-client we have.

PPC For Lawyers Perth

PPC Marketing for Lawyers in Perth

Pay-per-click (PPC) is a cost-per-click internet advertising model where advertisers pay their publisher (such as Google) when the ad is clicked. The advertiser sets the maximum amount they are willing to pay each time someone clicks on the ad. The purpose of PPC is to help you get your message out there and get people to take action.

PPC For Lawyers Perth

How Can Lawyers use PPC to Get More Clients?

Pay Per Click (PPC) is a great way to get your law firm website in front of people searching for your services. PPC advertising allows you to target people who are already interested in what you have to offer. When someone searches for “immigration lawyer,” your ad will appear at the top of Google’s results.

Because PPC ads only appear when someone is searching for a particular product or service, they are highly targeted. The ads appear in search engine results instead of on other sites, so they’re much less expensive than any other form of online marketing.

PPC For Lawyers Perth

What Are the Benefits of Using PPC for Lawyers?

The pay-per-click model is one of the most widely used forms of online advertising because it allows businesses to be charged based on the number of times their ads are clicked. Here are the advantages of using PPC.

It's Affordable

PPC campaigns can be set up only to run when someone searches for your services. You only pay when a potential client finds you and clicks on your ad. It’s great to get your name out there without breaking the bank!

PPC For Lawyers Perth

How Much Does PPC Cost, and What Should You Expect to Pay?

Companies spend $300 to $100 million yearly on pay-per-click advertising, but how much does it cost for your business? The average cost-per-click (CPC) for Lawyers on Google is $14.59, The highest CPCs can be seen in areas such as accident claims and family, while some of the lowest are in wills and probate.

PPC For Lawyers Perth

How Do You Set up a PPC Campaign for Your Law Firm Website?

You can do it yourself, but it’s a lot of work. If you’re not competent in setting up PPC campaigns and managing them, then get a marketing company specialising in law firm marketing to do it for you. You will save money and get a far better result. There are many things to consider when setting up a PPC campaign for your law firm website:

What To Avoid With PPC for Lawyers

There are a few things that you should avoid when setting up your PPC campaign for your law firm’s website.

  1. Avoid being general and vague in your ads. Don’t say: “Law Firm,” or “lawyer.” Instead, use keywords that are more specific to your practice area. For example, if you specialise in family law, include keywords like “family lawyer” and “divorce lawyer.” Don’t use the word “criminal,” either. Instead, use “criminal defence lawyer” or “defending criminal cases.”
  2. Avoid using Google’s auto bidding options, as they will significantly increase your cost.
  3. Avoid using broad match unless you’re just starting with AdWords and want to see what works best for your industry/practice area before narrowing down your keywords further through phrase and exact match types later on down the road (which we highly recommend doing).

Marketing for Lawyers is very specialised and can waste a vast amount of cash if not done correctly. Many lawyers have used our PPC advertising services to help circumvent some of these costs to reach new clients. Using PPC, lawyers can quickly and easily get set up with Google Adwords and attract new clients through well-placed ads targeting relevant keywords.

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