SEO for Lawyers Tip #1
SpecialiseSEO for Lawyers Tip #2
KeywordsSEO for Lawyers Tip #3
Write SEO Content That Addresses Your Customers' needsSEO for Lawyers Tip #5
Use the correct SEO website titleSEO for Lawyers Tip #6
Create a site map to help search engines locate important pages on your website.SEO for Lawyers Tip #7
Ensure all links point to desired pages and are not broken links.SEO for Lawyers Tip #8
Page SpeedSEO for Lawyers Tip #9
Track everything with AnalyticsSEO for Lawyers Tip #10
Competition researchSEO for Lawyers Tip #11
Get backlinks.SEO for Lawyers Tip #12
Make your website big. SEO for Lawyers Tip #1
SpecialiseBefore you start any SEO, you must decide what area of law you want to work in. The legal profession has many different areas, and you can only rank for some. Choose which area of law you want your SEO to work best. It will make the entire SEO process much simpler and more rewarding.
SEO for Lawyers Tip #2
KeywordsNow that you have your chosen area of law you want to work in, you can select your SEO keywords.
SEO keywords are essential. Consider the words and phrases clients use to find you in a Google search. Such as “family lawyer” and “immigration lawyer.” Keep it simple 80% of searches will come from 3 o r4 keywords.
SEO for Lawyers Tip #3
Write SEO Content That Addresses Your Customers' needsAlways write from a client’s point of view. This is more complex than it seems, and it may be better to engage a professional SEO copywriter to help. Use lots of your keywords in the copy but don’t overdo it. The message is more important than the keywords.
Bad Example
Keyword: SEO for Lawyers.
We are experts in SEO for Lawyers because lawyers need SEO. If you’re a lawyer and need SEO, we provide the best SEO for lawyers.
Good Example
Keyword: SEO for Lawyers.
SEO for lawyers is a specialised marketing area requiring expertise and experience. We deliver outstanding results for our clients using our SEO for lawyers program.
SEO for Lawyers Tip #5
Use the correct SEO website titleMost people get this wrong, and it’s critical to get it right.
Your website title tells Google what your website is about. The vast majority of people use their company name in the site title. This is of no SEO value. Your website title should be your #1 keyword followed by a pike | then your company name.
Example:
AC legal = wrong
Family lawyer Perth | AC Legal = Correct
Google only reads the first 64 characters for SEO.
SEO for Lawyers Tip #6
Create a site map to help search engines locate important pages on your website.Create an account on Google search console and send the site map location to Google with Search Console.
SEO for Lawyers Tip #7
Ensure all links point to desired pages and are not broken links.Broken links make your website look old and unloved. Google wants the best user experience when they go to your website. If some links are broken, then Google will downgrade your website, and it won’t rank well.
SEO for Lawyers Tip #8
Page SpeedYou shouldn’t be stunned to find out that websites that are slow to load have considerably less traffic and significantly greater bounce rates than well-built sites.”Google’s latest research reveals that the bounce rate increases 32% when the page load time goes from 1sts to 3s. The 1s to 5s bounce rate is up to 90%. Page speed matters when doing SEO for Lawyers. Check your website page speed here. Page Speed Test.
SEO for Lawyers Tip #9
Track everything with AnalyticsTo get the best value from SEO, you track what works and what does not. To do this, we use Google Analytics, a free tool provided by Google, to follow all the events on your website. Click here to find out more.
SEO for Lawyers Tip #10
Competition researchFind out what your competition is up to. Research who ranks on the first page on Google and look at their website. SEO is not rocket science. Find out how often they use your keywords and how many pages the website has. Then make your more extensive and better.
SEO for Lawyers Tip #11
Get backlinks.This can be tricky and takes a lot of time. Start by creating an account on Youtube, post a video, and put your website URL in the description.
Create an account on all the Australian directory listing sites, and make sure you enter your full URL where applicable.
www.yourwebsite.com.au = wrong. This adds no value.
https:www.yourwebsite.com.au = Correct
SEO for Lawyers Tip #12
Make your website big. Size does matter in SEO, especially for lawyers. The best-ranking websites have lots of SEO keyword-rich pages. Every blog post will add another page to your site, and one blog a week will add 52 pages to your website every year. If you are busy and unable to write SEO-rich blogs or news articles, you can use a professional SEO blog writer. Just make sure they write original text, as any plagiarised text will cause your website to incur a penalty and not appear on the first page.